Creating a personal or business brand isn’t always easy to do. Once you define what your brand will be, you need to create opportunities to spread that message across all touchpoints with your customers and clients. From your blog to your social media, it all needs to maintain the same overall type of brand. At myARC, we’re working with our clients to create unique ways to do that. One of those options is the use of profile videos.

What Are Profile Videos?

Profile videos are tools you can use to introduce yourself and your business. They tend to be just a few minutes long. You can create them for each business owner or manager. You can use them for personal branding as well, such as for individuals who operate as a consultant. These videos have several specific goals. They should introduce who you are and what you do. They also need to incorporate your brand message – whatever it is that helps your company to stand out from the rest. Your profile videos should help to get your message across such as what you do to help your customers or support your business.

Video Storytelling Is Essential

One of the ways to make videos stand out for small businesses is to use video storytelling. Instead of just outlining some facts and creating a very broad and basic video, we want to tell a story that lets a person really learn about the business and about you. When you incorporate video storytelling, you build trust and interest. You also make sure people remember you. That’s critical when it comes to creating effective videos today.

At myARC, we can help you determine which types of small business videos are right for your company, as well as provide you with resources on making sure you are using them in the best manner possible.

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